Manila, 2017 – True to its belief to invest in young
talents, L’Oréal Philippines once again launches Brandstorm – its signature business
competition for students that aims to harness the talent and ideas of young
marketers to change the game of the beauty industry. This 2017 marks a
milestone especially in the Philippines as the competition goes nationwide with
over 1,500 students registering for the competition – an increase of 371%
versus the previous years.
talents, L’Oréal Philippines once again launches Brandstorm – its signature business
competition for students that aims to harness the talent and ideas of young
marketers to change the game of the beauty industry. This 2017 marks a
milestone especially in the Philippines as the competition goes nationwide with
over 1,500 students registering for the competition – an increase of 371%
versus the previous years.
The student teams for this year’s Brandstorm were challenged
to disrupt the men’s grooming industry with the partner brand, L’Oréal Men
Expert, the world’s No. 1 Skincare Brand for Men. With the mission to be a
project and talent incubator for students, the Brandstorm journey revolves
around accepting diversity and cultivating it to be game-changers.
to disrupt the men’s grooming industry with the partner brand, L’Oréal Men
Expert, the world’s No. 1 Skincare Brand for Men. With the mission to be a
project and talent incubator for students, the Brandstorm journey revolves
around accepting diversity and cultivating it to be game-changers.
“L’Oréal Brandstorm has been the best venue for us to
incubate ideas and young
talents. It gives us a fresh perspective to see the beauty industry in a new
light,” shared Tina Ampil, L’Oréal Philippines General Manager
for Human Resources. “As we
move forward to the journey to Paris, we are making sure that we invest in
these the potential students who will represent the Philippines in the
international competition.”
incubate ideas and young
talents. It gives us a fresh perspective to see the beauty industry in a new
light,” shared Tina Ampil, L’Oréal Philippines General Manager
for Human Resources. “As we
move forward to the journey to Paris, we are making sure that we invest in
these the potential students who will represent the Philippines in the
international competition.”
From 421 university teams,
only 48 have moved forward and competed at the semi-finals coming from different
regions in the country, vying to land a spot in the National Finals. Students
from University of the Philippines Diliman, Ateneo de Manila University, and
San Beda College will be representing Manila. Each team was entitled to four pillars of learning to help
them develop their ideas into full-fledged campaigns that may just win them a
ticket to the International Finals happening in Paris. L’Oréal Philippines also
provided the teams with E-Learning courses, Brand resource materials, and a
L’Oréal mentor.
only 48 have moved forward and competed at the semi-finals coming from different
regions in the country, vying to land a spot in the National Finals. Students
from University of the Philippines Diliman, Ateneo de Manila University, and
San Beda College will be representing Manila. Each team was entitled to four pillars of learning to help
them develop their ideas into full-fledged campaigns that may just win them a
ticket to the International Finals happening in Paris. L’Oréal Philippines also
provided the teams with E-Learning courses, Brand resource materials, and a
L’Oréal mentor.
Out of the 48 teams, the competition is now down to eight (8) coming from
different schools all over the country. The 8 teams are as follows:
1 MANILA – Champs |
University of the Philippines Diliman | Richmoune
Lavinne Sy, Samantha Ko, Gabriel Herrera-Lim
University of the Philippines Diliman | Richmoune
Lavinne Sy, Samantha Ko, Gabriel Herrera-Lim
2 VISAYAS – Maxim |
University of the Philippines Visayas | Herna Alpha
Tiagan, Genevieve Millan, Jasper Dioco
University of the Philippines Visayas | Herna Alpha
Tiagan, Genevieve Millan, Jasper Dioco
3 MANILA – Team Hustle |
Ateneo de Manila University
| Janelle Go, Paul Yap,
Joanna Patricia Matias
Ateneo de Manila University
| Janelle Go, Paul Yap,
Joanna Patricia Matias
4 MANILA – Team
L’OLreal | University of the Philippines
Diliman | Andrew Escay, Ina Badiola, Renz
Salindong
L’OLreal | University of the Philippines
Diliman | Andrew Escay, Ina Badiola, Renz
Salindong
5 MANILA – Y3 |
University of the Philippines Diliman | Francine Ysobel
Sabado, Diego Nepomuceno, Ysabel Miranda
University of the Philippines Diliman | Francine Ysobel
Sabado, Diego Nepomuceno, Ysabel Miranda
6 BAGUIO – 16°C | Saint Louis University | Nicole Navarrete, Austine Miguelle
Ogad, Matthew Mendoza
Ogad, Matthew Mendoza
7
MANILA – iWill | San Beda College | Lindzey Caco, Katrina Grajo, Patricia
Faith Bastes
MANILA – iWill | San Beda College | Lindzey Caco, Katrina Grajo, Patricia
Faith Bastes
8
VISAYAS – Stormbusters |
University of the Philippines Visayas
| John Joseph Kuan Ken, Stephenie Padojinog, Paolo Gabriel Nabor
VISAYAS – Stormbusters |
University of the Philippines Visayas
| John Joseph Kuan Ken, Stephenie Padojinog, Paolo Gabriel Nabor
These 8 teams will battle it out during the Brandstorm
National Finals happening on April 18 at the L’Oréal Académie where one team
will be one step closer to representing the Philippines in the International Finals
in Paris.
National Finals happening on April 18 at the L’Oréal Académie where one team
will be one step closer to representing the Philippines in the International Finals
in Paris.
Get updates on L’Oréal
Brandstorm – this year’s biggest innovation competition through www.facebook.com/LorealTalentPhilippines.
Brandstorm – this year’s biggest innovation competition through www.facebook.com/LorealTalentPhilippines.
WOW! What a competition ah! International! I love L'oreal! Proven that they're not just a product tlga, they bring out the best of their products to helps us Men and Women bring out our inner beauties. Good Luck to those Universities! I love San Beda po hehe..
FB: Sam Alejandro Aguilar