Maybelline The Loaded Bolds Swatches and First Impressions (All Philippine Shades)

Last Wednesday, I got whisked into a nightclub in broad daylight. Hahaha. I am very amused with what I’ve been seeing as of late, wherein nightclub owners have been finding themselves exploring business models they never thought they could ever explore. Who would have thought that businesses that could originally only generate revenues at night explore business opportunities in the daytime? Because as far as 2017 is concerned, it’s just the start of Q2 but there have already been soooo many events done in nightclubs during the day! Valkyrie and The Palace have also found themselves in a sweet spot because who’d ever think they’d be hotspots for merienda? 

But moving forward, having an event in XXXX is the minor piece of information. The major, major piece of information is that The Bold Mattes are here!!! I am still hoping that they would bring in the MLBB’s in this collection (like Raging Raisin and Mauve It), but as it stands I am very happy with the Philippine release. This collection is all about mixing and experimenting. The shades are so vivid that you can afford to experiment as the colors don’t die out as you add one color to another. Much to my delight, this release has shades that are very visibly discernible from each other. Not a lot of confusion here, so all shades are usable. There are Maybelline collections whose colors are soooo close that you can mix two shades and you’d never know what difference actually occurred. 

And gahhh, the shades are crazy. I’m not even trying! I know a lipstick is crazy pigmented when I don’t even have to try to get a good swatch. The “One Swipe Intense Matte” promise is sooo true because I really am not exerting any effort to get where I want to get to. Weelll there’s that factor that all the shades are like in their purest form (I’ll explain), but the texture is also contributing to the ease of use. Since this collection is all about experimenting, one main consumer innovation is that this collection has a white and a black shade for people to be able to water down or intensify their lipsticks as they please. That’s why all the other shades are in their purest, not watered down, not darkest form. It’s so hard to articulate, but it’s like all the shades are in the upper right corner when setting the color charts on Photoshop. The colors are at their most primal, if that even helps hahaha. 

In order to keep y’all abreast with the shade names, I swatched the shades from left to right, but since the blue one is just about to hit Philippine stores (and is just 08M), I swatched it after I swatched all those with shades and numbers. I also only noticed that there’s a black lipstick after all the swatching, that’s why it’s not included here hahaha. 

So yaaay let’s get started! These are informal swatches for now that I did at the venue of the event. I went on hiatus for the last two months and I do have quite a lengthy backlog to attend to, so I thought I’d already do swatches even in a nightclub setting just to get y’all excited! I did come home with all the shades (save for the ones that have yet to arrive, which I think we’ll also get in due time), so I really do intend to take studio shots of these in the near future. Sorry for the quality in advance, and sorry if not every single shade has the same layout because I was so distracted catching up with fellow bloggers and the folks from Maybelline. I’ve been working with Maybelline since Jan. 2015, so attending events is not just attending events, but also learning what my friends are up to.