Manila, 2017 – Faced with a
battle of skill and talent to create the most innovate new product and
integrated marketing campaign against over 400 hundred teams from across the
country, Team Maxim from the University of the Philippines Visayas emerged as
the Philippine champion at the L’Oréal Brandstorm National Finals winning the
Best Marketing Communication Plan Special Award as well. The event was held at
the L’Oréal Academie on April 18. Team Hustle from Ateneo de Manila University
came in a close second, followed by Team Champs from University of the
Philippines Diliman in third place. This year’s National Winners take home a P50,000
in cash, P20,000 worth of products for their mentor Tessa Albaña, and P3,000 worth of products
for the team. They move onto the L’Oreal
Brandstorm Asia-Pacific Regional Finals on May 5.
Winning the National Finals
is just half the winning team’s Brandstorm journey as they represent the Philippines
at the Asia-Pacific Regional Finals in May, and hopefully move on to the
international competition in June in Paris, France. Beyond competing with teams all over the
world for the coveted title of Brandstorm International Champions and a cash
prize of 10,000 Euros, the International Finals will be an avenue for the
students to immerse themselves in L’Oréal’s culture right where it
begins – at the L’Oréal Headquarters. At the International Finals, an
innovation fair will also be hosted by L’Oréal to give both students and professors
a chance to exchange ideas with all the teams coming in from across the globe.
is just half the winning team’s Brandstorm journey as they represent the Philippines
at the Asia-Pacific Regional Finals in May, and hopefully move on to the
international competition in June in Paris, France. Beyond competing with teams all over the
world for the coveted title of Brandstorm International Champions and a cash
prize of 10,000 Euros, the International Finals will be an avenue for the
students to immerse themselves in L’Oréal’s culture right where it
begins – at the L’Oréal Headquarters. At the International Finals, an
innovation fair will also be hosted by L’Oréal to give both students and professors
a chance to exchange ideas with all the teams coming in from across the globe.
Five other student teams also
saw action in the April 18 National Finals:
Team L’OLreal and Team Y3 from the University of the Philippines Diliman
, Team iWill from San Beda College – Mendiola, Team 16°C from Saint Louis
University Baguio, and Team Stormbusters from University of the Philippines
Visayas.
saw action in the April 18 National Finals:
Team L’OLreal and Team Y3 from the University of the Philippines Diliman
, Team iWill from San Beda College – Mendiola, Team 16°C from Saint Louis
University Baguio, and Team Stormbusters from University of the Philippines
Visayas.
Now on its 25th
year, L’Oreal Brandstorm is the Company’s signature innovation competition that
gives students across the world the
opportunity become innovation leaders.
year, L’Oreal Brandstorm is the Company’s signature innovation competition that
gives students across the world the
opportunity become innovation leaders.
With this year’s partner
brand, L’Oréal Men Expert, the World’s
No. 1 Skincare Brand for Men, this year’s young fire starters were challenged to recruit millennial men through a new product and breakthrough service
that leveraged digital solutions and connected technologies. From the field of 421 teams, eight Finalists
were chosen to battle it out and present their groundbreaking pitches on
disrupting the men’s grooming industry.
brand, L’Oréal Men Expert, the World’s
No. 1 Skincare Brand for Men, this year’s young fire starters were challenged to recruit millennial men through a new product and breakthrough service
that leveraged digital solutions and connected technologies. From the field of 421 teams, eight Finalists
were chosen to battle it out and present their groundbreaking pitches on
disrupting the men’s grooming industry.
From 421 teams joining the competition, the 8 finalists comprised of
3 teams from the University of the Philippines Diliman, 2 teams from the University
of the Philippines Visayas, and one team each from Ateneo de Manila University,
San Beda College – Mendiola and Saint Louis University battled it out and
presented their groundbreaking pitches on disrupting the men’s grooming
industry.
3 teams from the University of the Philippines Diliman, 2 teams from the University
of the Philippines Visayas, and one team each from Ateneo de Manila University,
San Beda College – Mendiola and Saint Louis University battled it out and
presented their groundbreaking pitches on disrupting the men’s grooming
industry.
“We
did not expect this and it’s like all our hard work just paid off. We really wanted
to show what we can do. Coming to Manila and as one of the Top 8 was already a
really amazing experience, and winning this competition is more than we had
ever hoped,” explains Team Maxim’s Genevieve Millan.
did not expect this and it’s like all our hard work just paid off. We really wanted
to show what we can do. Coming to Manila and as one of the Top 8 was already a
really amazing experience, and winning this competition is more than we had
ever hoped,” explains Team Maxim’s Genevieve Millan.
The team’s winning idea
focused on giving men more time and more confidence through a liquor-inspired
product line which responded to consumer insights. With four innovative
products introduced to the market in various channels such as event activations,
social media engagement, and mobile application integration, the team presented
an integrated marketing campaign that the judges felt best responded to what
millennial men need ‘to stay ahead of the game’ while staying true to the
spirit of L’Oréal Men Expert.
focused on giving men more time and more confidence through a liquor-inspired
product line which responded to consumer insights. With four innovative
products introduced to the market in various channels such as event activations,
social media engagement, and mobile application integration, the team presented
an integrated marketing campaign that the judges felt best responded to what
millennial men need ‘to stay ahead of the game’ while staying true to the
spirit of L’Oréal Men Expert.
“Brandstorm
is more than just an instrument to spot young talents. It’s also a great avenue
to incubate ideas of young
talents who can be future leaders of the beauty business,” shared Jake Bustos,
Brandstorm Project Manager and Campus Manager of L’Oreal Philippines. “This year, Brandstorm Philippines expanded
its reach to partner over 20 schools, securing registrations of over 1,520
student players. This year’s Brandstorm competition
in the Philippines is the biggest in Southeast Asia to date.”
is more than just an instrument to spot young talents. It’s also a great avenue
to incubate ideas of young
talents who can be future leaders of the beauty business,” shared Jake Bustos,
Brandstorm Project Manager and Campus Manager of L’Oreal Philippines. “This year, Brandstorm Philippines expanded
its reach to partner over 20 schools, securing registrations of over 1,520
student players. This year’s Brandstorm competition
in the Philippines is the biggest in Southeast Asia to date.”
COngrats to them! maganda po ung presentations nila! Ang ganda naman po ng ganyang topic na they've bring up not just for women but for men also in our generations. Congratulations to them and to L'oreal!
FB: Sam Alejandro Aguilar