Life News: CBTL Celebrates its Tradition of Giving with the 10th year of its Giving Journal

As holiday cheer begins to fill the
air and traditions come alive, so are our hearts called upon by the true
message of Christmas. At The Coffee Bean & Tea Leaf®, Christmas is not only
a time to be merry, but a time to remember that we each are called to live a
life in fellowship with others by being generous; by knowing and understanding
the needs of others and focusing on those needs above ours, not only during
Christmas but throughout the rest of the year. For The Coffee Bean & Tea
Leaf®, their holiday tradition has always been rooted in giving and in the
outpouring and sharing of the blessings in our lives with one another, and the
brand invites everyone to do the same.

Now on its 10th year of the Giving Journal, The Coffee Bean
& Tea Leaf® celebrates its journey of giving through the years with a
central theme: LEAVE A LEGACY. The brand dedicates its 10th year to its purpose
– to empower each individual to live excellently and purposefully by living a
life of service to others. They believe that each person has a responsibility
to leave a legacy of profound good, impacting the lives of others, and that is
why for 2018, the brand encourages its community to not only ask questions such
as “What do I want to do?” Or “What are my goals?” but instead, to ask one’s
self “What are my roles?” and “What does the world need from me?” As we set our
hearts on another year, the The Coffee Bean & Tea Leaf®’s hopeful mission
is this: to enable its community to expand their vision by including others.

Every word in each page of the Giving Journal is thoughtfully
written, meant to enable its readers
to reflect on their life’s purpose. An excerpt from one of the chapter articles
goes:

“The question for everyone
alive today is this: What kind of legacy will you leave behind? Will you leave
a beautiful legacy for others to enjoy? Or will you leave a legacy of debt,
pain, poverty, and sin that the people who come after you will have to pay
for?”

As a socially-responsible company,
the legacy The Coffee Bean & Tea Leaf® hopes to leave behind is one that
transforms lives and communities for the better. With a vision of multiplying
its impact for its fellow Filipinos, it calls upon its own network of Team
Members and Customers to do the same. Every year, those who partake in the
holiday tradition of The Coffee Bean & Tea Leaf® by supporting their Giving
Journal initiative is able to help live out the legacy of the Real LIFE
Foundation, the direct beneficiary of the Giving Journal.

The Real LIFE Foundation exists to
serve the poor in the Philippines by providing opportunities for educational
assistance and holistic development. Since established, Real LIFE has not only
allowed over 300 scholars from all over the country to earn a university
degree, it has more importantly empowered these scholars to meaningfully impact
the lives of others as productive change agents for good, much in the as way
their own lives have been changed. Through the tremendous support we receive
each year for our Giving Journal campaign, we have been able to directly
support the Real LIFE Foundation, producing over 40 graduates- a number we
commit to growing through the years as The Coffee Bean & Tea Leaf® sustains
its efforts in nation building.

As we commence the holiday traditions
and look forward to a new year ahead with the Giving Journal, it is The Coffee Bean & Tea Leaf®’s hope that we will
all be filled with the spirit of humility, compassion, and generosity, and that
we all learn to set aside our self-centered agendas and consider the needs of
others as we strive to be persons of value within our own communities and our
country.

To make its 10^th
year even more special, the 2018 lineup of Giving Journals from The Coffee Bean
& Tea Leaf® comes with a customizable cover specially made for individuals
who use art as a form of creative self-expression. Three other Giving Journals
are available in colors of green, grey, and blue, with designs that reflect The
Coffee Bean & Tea Leaf®’s premium coffees and
teas.

To redeem the 2018 Giving
Journal, simply collect 12 stamps in any The Coffee Bean & Tea Leaf® store
nationwide.

ADDENDUM

How
to redeem the 2018 Giving Journal:

1.
The 2018 Giving Journal may be claimed at any The Coffee Bean
& Tea Leaf® store all through the promo period from October 21, 2017 to
January 14, 2018 or until 60 days after the promo has ended.

2.
The 2018 Giving Journal may be redeemed when a stamp card is
completed with 12 stamps for the purchase of the following items:

(1) Original Ice Blended®	(any flavor, regular or large size)
(1) Tea Latte	(any flavor, regular or large size)
(1) Coffee-based beverage	(any flavor, regular or large size)
(1) Holiday featured beverage	(any flavor, regular or large size)
(8) The Coffee Bean & Tea Leaf® beverages*	(regular or large size)

*Coffee or tea-based beverages, Original Ice Blended®, Hot
Chocolate/Vanilla, Cold Brew, Nitro Brew

3. Stamps may also be collected by
purchasing the items below:

(1) Ready Coffee Box (any flavor) = 1 stamp

(1)
CBTL
Capsule Box (any flavor) = 2 stamps

(1)
CBTL
Single Serve Beverage System (any model) = 12 stamps

4. The stamp card must always be presented UPON PURCHASE so
that a circle may be stamped whenever its corresponding product assignment is
purchased.

5. The completed stamp card should be presented and surrendered to the branch
where The Giving Journal will be claimed. The cashier will punch the stamp card
to prevent reuse. Combining of stamps cards is not allowed.