strides and breaking free from outdated gender roles. In this world of accomplishment,
the pressure to conform with society’s limited definition of success can be
incredibly demanding. There is no shame in
breaking free from what’s expected and normal. To live an authentic life, a
woman must be true to herself first and take courage to pursue her passions.
and being comfortable in your own skin. Avon Fashions disrupts the meaning of
“comfort zone” from being one’s safe place and redefines it as the place where
every woman’s true passions and purpose begin. To celebrate this theme, Avon
Fashions turns the spotlight on five inspiring Filipinas who have boldly
defined their own success and found purpose in their cause.
and actress Wilma Doesnt tells all
about finding her niche in modeling and how she inspires women to live life
despite the judgment they might face.
your own terms,” as she shares her thoughts on defining her own pace and the
importance of staying in your element.
back from a failed marriage and how she was able to create a new and fulfilling
life for herself after.
struggles of being a woman in her sport and the hindrances she faced before
achieving glory.
Jennylyn Mercado candidly speaks
about the hardships of raising a child alone and finding comfort in taking on
multiple roles in life. She says, “I
believe that all women deserve to enjoy who they truly are, because no one else
can define that for us.”
zone of what fills your heart is Avon Fashion’s bold invitation and with a
range of intimate apparel that provides women with the stylish comfort they
deserve, women can easily focus on the things that truly matter. Each bra is
designed with the Filipina body in mind, ensuring that it fits her body not
just flawlessly but comfortably. Our finished creations undergo rigorous
testing to make sure that it can keep up with even the most demanding of
lifestyles.
Apparel now calls on all women to confidently walk the path they’ve always
wanted to walk, to play the role they’ve always wanted to play, and to
ultimately define their own success. In the words of Avon Philippines’
Executive Director for Commercial Marketing Agnieszka Isa, “At the heart of Avon’s work is a passion to create a world with more
empowered women—whether through business, beauty, or well-being. Through this
new Avon Fashions Intimate Apparel campaign, we hope to inspire women to break
free from unreasonable societal constraints and become whoever they want to
be.
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