Watsons #HairGoals (May 17, 2018)

Watsons #HairGoals Event

My magazine cover! My own magazine. Of course, this is only 1 copy, and only for me. I doubt anyone will buy a a magazine with me on the cover hahaha. Or maybe if I hoard all the hair products at Watsons, maybe I can be one step closer?

The organizers did this event because they knew that every single one of us just has that one particular friend that has great hair–the #HairGoals friend who can star in a shampoo commercial anytime. Yes, that friend. Why only admire that friend when we can become the #HairGoals person in our own circles? That’s how this event came to be.

This is in my vlog! Check it out! 

SM MOA was suuuuuper busy while this event was ongoing! This was also women’s day, so there naturally were a lot of promotions ongoing. People flocked to this activation because there were lots of discounts, free hair coloring services, and the like.

Watsons #HairGoals Event Area

Almost every single Hair Color brand at Watsons ha da full blown hair coloring booth at this event.

Revlon and Bigen booths at Watsons #HairGoals Event

L’Oréal was particularly busy because their Excellence Fashion UltraLights is extremely popular, especially amongst young people. I say young people because while I’m a young person, my hair is too damaged right now for me to be eligible for any hair coloring. I can just watch in amazement at the results of other people.

L’Oréal booth at Watsons #HairGoals Event

L’Oréal stage segment at Watsons #HairGoals Event

Lolane has also been establishing itself strongly in this extremely competitive industry. I find it amazing that they seem to already be able to eat away at the market shares of more established competitors because of their aggressive marketing and product launches.

Lolane booth at Watsons #HairGoals Event

Lolane Products at Watsons #HairGoals Event

Liese had a booth! Liese is one of my favorite dye brands (the others are L’Oréal and Scwarzkopf), and I miss dyeing my hair with this brand. But I have to do what’s best for my hair and not dye it until at least February 2019 (a year after the last time I dyed it). I really wanna try their Ash Brown and Platinum Beige shades, which I think look so cute. Liese is one of the few boxed dye brands that can effectively lighten virgin hair and dark hair, so it’s able to create even results.

Liese Color Choices at Watsons #HairGoals Event

Unilever, being extremely competitive in the hair industry, had several of their hair brands on display.

Dove, Cream Silk, and Tresemmé atWatsons #HairGoals Event

I’m so glad that Dove’s dry shampoo seems to be available in all Watsons outlets now! The formulation is so good, the scent is so good, and relative to competitors, Dove’s dry shampoo is so affordable. As I recently got XTenso Oleoshape, I’ve needed to use up a lot of dry shampoo to combat oiliness. This is why while the formulation is important, it also has to be affordable enough for me to afford going through about 1 can per month.

Dove dry shampoo, mousse and hairspray at Watsons #HairGoals Event

Cream Silk also unveiled their newly launched Triple Keratin Rescue! I am so excited about this release because I like how they really took the time to release a full blown daily treatment conditioner with its own identity this time. I love their Triple Expert Rescue (formerly Daily Treatment Conditioner), but what excites me about this one is the scents are new scents, and the variants are new variants, not carried over variants from the core rinse off line.

Cream Silk Triple Keratin Rescue

Suyen Salazar also came over to give a demo on beach waves! It was so nice to see her in action because almost all Pinay celeb wave styles were created by her, executed by her, or influenced by her in some way. One key tool for waves and curls that last all day is Tresemmé dry shampoo. I can testify to this! I went to a big event where a hairstylist was hired to do my hair, and he used dry shampoo. To my shock, the waves lasted all night, despite me being someone with hair that will not retain a curl for more than an hour…

Suyen Salazar’s Tresemmé segment at Watsons #HairGoals Event