In business, the
right fit can make a whole world of a difference, and there is nothing that
quite fits than to work on a passion that you allow to grow. Fashion lover Miel
Villamor has found just that as she founded Fifth Rack Lifestyle and Concept
Store.
right fit can make a whole world of a difference, and there is nothing that
quite fits than to work on a passion that you allow to grow. Fashion lover Miel
Villamor has found just that as she founded Fifth Rack Lifestyle and Concept
Store.
Fifth Rack is a fashion and lifestyle outlet that offers customers the
best finds from up-and-coming fashion brands, giving them to unique,
one-of-a-kind pieces that can’t be found in malls or other retail stores.
Located at 141 Katipunan Ave, White
Plains, Quezon City, the store has been the go-to location for fashionistas
in the South for fashion items from rising local brands and designers.
best finds from up-and-coming fashion brands, giving them to unique,
one-of-a-kind pieces that can’t be found in malls or other retail stores.
Located at 141 Katipunan Ave, White
Plains, Quezon City, the store has been the go-to location for fashionistas
in the South for fashion items from rising local brands and designers.
“I’d like Fifth Rack to be a one-stop shop for all sorts of
unique apparel for men and women, but also items for kids, home items, and
beauty products,” says Villamor. “We want to establish the image that we have
something for everyone, from young professionals, to teens, to even moms and
titas.”
unique apparel for men and women, but also items for kids, home items, and
beauty products,” says Villamor. “We want to establish the image that we have
something for everyone, from young professionals, to teens, to even moms and
titas.”
Space for Local Brands
Its unique concept
lies in putting together and different fashion brands all under one roof. This
means that customers can get a taste of different designers and brands without
having to hop from shop to shop.
lies in putting together and different fashion brands all under one roof. This
means that customers can get a taste of different designers and brands without
having to hop from shop to shop.
“We are actually
the first curated fashion and lifestyle concept store with mostly high-quality
local brands and designers in one roof,” Villamor adds.
the first curated fashion and lifestyle concept store with mostly high-quality
local brands and designers in one roof,” Villamor adds.
Not only does this
arrangement benefit shoppers looking for something unique, but also the brands
themselves by providing them space to showcase their products.
arrangement benefit shoppers looking for something unique, but also the brands
themselves by providing them space to showcase their products.
“One of the main
goals of the store is to help start-up brands grow whether it is though sales,
awareness or opportunity,” she says. “We aim to help these brands gain more
awareness by having them showcase their products at the store so they can reach
a bigger market.
goals of the store is to help start-up brands grow whether it is though sales,
awareness or opportunity,” she says. “We aim to help these brands gain more
awareness by having them showcase their products at the store so they can reach
a bigger market.
Villamor also
describes the store as a sort of training ground for start-up brands and
designers to get their first taste of having a shop. A whole slot at Fifth Rack
costs P8,000.00 a month. Meanwhile, a half slot costs P4,500.00 per month.
describes the store as a sort of training ground for start-up brands and
designers to get their first taste of having a shop. A whole slot at Fifth Rack
costs P8,000.00 a month. Meanwhile, a half slot costs P4,500.00 per month.
“This is a good
way for brands and designers to get their brand out there and get to know their
market’s taste without the hassle of trying to set up their own shop. For the
amount of money they’ll be paying, they can have their own signage and spot at
the store,” she states.
way for brands and designers to get their brand out there and get to know their
market’s taste without the hassle of trying to set up their own shop. For the
amount of money they’ll be paying, they can have their own signage and spot at
the store,” she states.
Passion for Fashion
This is not,
however, Villamor’s first try in the world of retail, before Fifth Rack BF and
Whiteplains, she manages Row 101 Pop-Up Store, which is a curated bazaar of
sorts of different fashion brands and designers that she personally selected.
After realizing that this was a great way to get up-and-coming brands out there
in the market, she decided to put up something more permanent which is Fifth
Rack.
however, Villamor’s first try in the world of retail, before Fifth Rack BF and
Whiteplains, she manages Row 101 Pop-Up Store, which is a curated bazaar of
sorts of different fashion brands and designers that she personally selected.
After realizing that this was a great way to get up-and-coming brands out there
in the market, she decided to put up something more permanent which is Fifth
Rack.
“There was a
demand for doing a more permanent store not only from shoppers who wanted this
wide selection of unique items but from the brands themselves because now, they
were able to break into the consciousness of the shoppers. As much as possible,
we really want to promote these brands at a minimal cost,” states Villamor.
demand for doing a more permanent store not only from shoppers who wanted this
wide selection of unique items but from the brands themselves because now, they
were able to break into the consciousness of the shoppers. As much as possible,
we really want to promote these brands at a minimal cost,” states Villamor.
However, she
admits to not knowing that she’d eventually go into business and was simply
propelled by her love of fashion.
admits to not knowing that she’d eventually go into business and was simply
propelled by her love of fashion.
“I never planned
to be in business; it just sort of happened. I always wanted to do something
that was fashion related. I loved fashion, dressing up and putting things
together. So, working with different brands that have their own unique
aesthetic is really interesting,” admits Villamor.
to be in business; it just sort of happened. I always wanted to do something
that was fashion related. I loved fashion, dressing up and putting things
together. So, working with different brands that have their own unique
aesthetic is really interesting,” admits Villamor.
List of
brands in Fifth Rack Whiteplains:
brands in Fifth Rack Whiteplains:
|
Mica
& Co.
Asurio
Pinafico
LaSkin
Care
Malaya
atbp
Mantra
Blush n
body
V10 Plus
Carmelo
PH
Hiroko
Swimwear
ANMA
Lifestyle
Plaza
Polanco
ASB House
of scent
R&C
Closet
Sexy
Secrets
D’
Fashion Engineer
Trouvaille
clothing
Little
Via
Mumble
mnl
Clazzy
Lizzie
Kimcreates
Dream
Essentials
My Korean
Rose |
Armed 550
NU Habit
Hunyku
Nicart Clothing
Soapranos
LUI Home Fragrance
Girlfriends Ph
Tale Label
Papernotes
Sheicah ph
Style and Chic
Rebekah
The Perfect Scents
Game Thing Ph
Cosmoforher
Fairness & Flawless
Stitched Mnl
Haut & Haare
Remedy Soap
One for the road
The Pretty Little Things
Agsy Bugsy
|
Ethan’s Sweet Haven
The Glorious Candle
Kallisto Eyewear
HD & JLT Co.
Raspberry Luxe
M & D Retail
Closet Space
The Bliss Essential
Medyas manila ph
Skin Need
CB Designs
Treasure Trove
Skin Postion
Dapper Cases
Noemi
Natures Way
Mary & Co
Katiebree
Allure Cosmetics
Heart for Brands
MDSN
|
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